MARKETING

Ren in Legislation
January 20, 2022

Pharma Companies Settle to Resolve Opioid Lawsuits

Several major pharma litigations are currently making their way through U.S. courts. One such case just came to a close, unfortunately releasing several pharma giants from all legal liability regarding their role in the devastating opioid epidemic.

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Ren in Legislation
December 1, 2021

New Developments in the Sackler Case Suggest More Needs to be Done to Hold Pharma Magnates Accountable

In the late-1990s and early-2000s, pharmaceutical manufacturers like Purdue Pharma aggressively marketed addictive drugs such as OxyContin, pushing doctors to prescribe them. Today, though it’s known that these companies helped create America’s opioid epidemic, the owners of the companies appear poised to escape accountability.

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Ren in Alcohol Abuse
July 22, 2021

Supersized Alcopops – A Dangerous Alcoholic Beverage Marketed to Underage Consumers

Though alcohol is legal for adults 21 and older, alcohol is not a safe or healthy substance to consume. Case in point, new research shows how a particular type of alcohol is particularly appealing to and dangerous for… underage drinkers.

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Ren in Alcohol
March 20, 2021

Alcohol Manufacturers Intentionally Target Underage Demographics with Marketing Campaigns

The alcohol industry spends close to $500 million annually on alcohol advertising. Many would not think twice about this. But what about when alcohol advertising encourages teenagers and underage young adults to drink?

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Ren in Drug Prevention
September 18, 2019

How Does Alcohol Marketing Affect Alcohol Use in Young Adults?

Advertising is a growing industry and has been for some time. We see ads pop up everywhere. TV and radio stations have advertised the products and services of sponsors for decades now. Billboards, vinyl wraps on public transportation, newspapers, signs in store windows, and now the internet.

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Ren in Opioid Crisis
May 25, 2019

The Opioid Update

Just about every day when I turn on the news, I see some update or media clip regarding the opioid addiction epidemic. Everywhere we look, opioid addiction disrupts our civilization and stains our communities with its toxic hold on millions of Americans. Our country is in the midst of a crisis.

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Ren in Information on U.S. States
April 24, 2019

Advertising Addiction: How Modern-Day Marketing Makes Good People into Addicts

How Modern-Day Marketing Makes Good People into Addicts The United States is a unique country in a lot of ways. We are the land of the free, the home of the brave. But there is one area in which we are quite trapped.

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Direct to Consumer Pharmaceutical Advertising

According to a Washington Post article published February 2015, the United States and New Zealand are the only two countries that allow direct to consumer advertising for pharmaceutical products.

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KH

Should Pharmaceutical Companies be Held Accountable for Opioid Deaths?

In the last few years, the massive role pharmaceutical companies played in increasing the U.S. rate of addiction has been revealed. Is it time to hold these huge corporations responsible for their misdeeds?

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KH
Karen Hadley in Drug Information
February 24, 2017

Is America’s Opioid Epidemic Going International?

Over the last several years, hundreds of thousands of American families have suffered the heartbreak of losing someone they love to a drug overdose. Now, it appears that this scourge may begin to wreak a similar havoc in other countries as pharmaceutical companies seek growing markets overseas.

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