A scientific paper shows how people who drink alcohol compulsively often lose their sense of smell. Another paper showed how heavy drinkers tend to develop ambulatory and balance-related issues, making them more prone to falls and other accidents.

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Overindulging in alcohol in college has become so socially acceptable that it is almost seen as a right of passage into adulthood. The problem with normalizing binge drinking is that it doesn’t address the genuine dangers of overdrinking.

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Though alcohol is widely accepted and its use is normalized in our society, there are several harsh truths about the substance that the American people must be made aware of.

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The alcohol industry spends close to $500 million annually on alcohol advertising. Many would not think twice about this. But what about when alcohol advertising encourages teenagers and underage young adults to drink?

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Alcohol ads make drinking look like a lot of fun or a sure way to attract the opposite sex. But if you think about it for a minute, that might not be all of the story. If you watch any kind of cable or broadcast television, you’ve seen ads for alcohol.

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After reviewing 58,000 suicide cases from across the US, researchers concluded that alcohol played a definite – and tragic – role in these deaths . While numbers varied by gender and ethnic background, on average, nearly a quarter of those who killed themselves were legally drunk when they did so.

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