METH. WE’RE ON IT.
South Dakota tried to raise awareness of their meth problem with a controversial ad campaign. They definitely got attention, but it might not have been the attention they were looking for. And at the end of the day, what's really being done to address the drug problem in the state?
A news story out of South Dakota made national headlines when the state launched a controversial media campaign. Governor Kristi Noem led an ad campaign to raise awareness of the state’s meth problem. The slogan of the campaign was: “Meth. We’re On It.“