DIRECT TO CONSUMER PHARMACEUTICAL ADVERTISING
A recent study found that despite billions of dollars spent annually on marketing and ad buys, most pharmaceutical drugs don’t work that well on patients who take them.
How Modern-Day Marketing Makes Good People into Addicts The United States is a unique country in a lot of ways. We are the land of the free, the home of the brave. But there is one area in which we are quite trapped.
According to a Washington Post article published February 2015, the United States and New Zealand are the only two countries that allow direct to consumer advertising for pharmaceutical products.