It’s not hard to see plenty of signs that alcohol consumption —even excessive consumption—among women is being normalized. Taken one at a time, these signs may not be startling. But step back and look at the bigger picture and things look a little more sinister.
It does not take a wise man or woman to know that alcohol is a more or less unhealthy substance and that drinking too much of it can have a very harmful effect on the human body.
When people hear that alcohol is the most addictive drug in the world, their instantaneous response is usually one of disbelief. Most people do not believe this to be true, because after all, everyone drinks, right? Certainly, except for perhaps cigarettes, and maybe sugar or coffee, alcohol is the most commonly used substance that could be considered to be addictive.